Eco startup color palette
Eco Startup Color Palette is a curated eco startup palette built for a optimistic visual direction. Use it for climate dashboards, refill products, circular-commerce tools, and sustainability reports where the brand should feel active and practical instead of vague, earthy, or overly pastoral. The palette combines Canopy green (#1B7F5A), Open sky (#4BA3C7), Clay metric (#DDA15E), Forest ink (#283618), Renewable cream (#FEFAE0). Recommended ratio: 50% Renewable cream, 22% Forest ink, 16% Canopy green, 8% Open sky, 4% Clay metric. Best fit: impact dashboards, sustainable product pages, climate calculators, and community pledge flows. Use Clay metric sparingly for measured impact rather than broad environmental claims. Treat these colors as a production starting point: test text contrast, check interactive states, and adjust saturation around real photography, typography, and brand constraints before launch.
Primary actions and brand anchors
Charts, links, and optimistic highlights
Impact statistics and earthy emphasis
Readable text and navigation
Backgrounds and report sections
Recommended ratio: 50% Renewable cream, 22% Forest ink, 16% Canopy green, 8% Open sky, 4% Clay metric.
Best fit: impact dashboards, sustainable product pages, climate calculators, and community pledge flows.
Use Clay metric sparingly for measured impact rather than broad environmental claims.